Building a High-Impact Team for AspireIQ

Client: AspireIQ

AspireIQ – A leading influencer marketing platform helping brands build communities and scale their marketing efforts.

The Problem

As AspireIQ expanded its presence across the U.S., Canada, and India, the company faced several challenges in scaling its team:

• Specialized Leadership and Technical Roles:
  AspireIQ needed to hire key leaders and senior technical talent, including a VP of Engineering, Chief Software Architect, and Senior Product Marketers.
  
• Global Recruitment Needs:
  The company required expertise in hiring talent across multiple geographies with varying compliance and market nuances.
• Time-Sensitive Hiring Goals:
  AspireIQ faced aggressive timelines for building its engineering and customer success teams to support product launches and growth objectives.
• Bandwidth Constraints:
  AspireIQ’s internal team needed external recruiting support to handle the volume and complexity of their hiring demands.

The Solution

AspireIQ partnered with RPO AI to tackle its hiring challenges with a tailored, high-touch recruitment strategy.

1. Embedded Talent Acquisition Team:RPO AI deployed an experienced team of recruiters specializing in engineering, product, and customer success roles. This team worked closely with AspireIQ’s leadership, including CEO Anand Kishore, to align hiring strategies with company goals.
2. AI-Driven Sourcing and Market Mapping:RPO AI embedded a team of technical recruiters and sourcing specialists into Crexi’s hiring process. This team worked directly with Crexi’s engineering leadership to understand the technical requirements and cultural fit for each role.
   • Conducted in-depth market mapping to identify candidates with niche technical and leadership expertise in influencer marketing, SaaS, and engineering.
   • Used RPO AI’s proprietary technology to source passive candidates from competitors and engage them with targeted outreach campaigns.
3. Customized Recruitment Approach:
   • Focused on cultural alignment and technical fit to ensure long-term retention.
   • Tailored strategies for each geography, addressing local market dynamics in the U.S., Canada, and India.
4. Full Recruitment Lifecycle Support:RPO AI managed the end-to-end hiring process, including:
   • Sourcing and pre-screening candidates.
   • Scheduling and coordinating interviews with AspireIQ’s leadership team.
   • Providing insights and feedback to streamline decision-making.
5. Weekly Progress Reports:Regular updates ensured transparency and accountability, allowing AspireIQ to track progress and meet hiring milestones effectively.

The Results

RPO AI delivered outstanding results for AspireIQ:

• Key Leadership Hires: Successfully placed a VP of Engineering, Chief Software Architect, and multiple senior technical and marketing leaders critical to AspireIQ’s growth.
• 10+ Senior Roles Filled: Hired across engineering, product, and customer success in three regions (U.S., Canada, and India)
• Reduced Time-to-Hire by 35%: Accelerated the hiring process to meet AspireIQ’s product development and go-to-market timelines.
• Enhanced Team Diversity: Delivered a diverse slate of candidates, contributing to AspireIQ’s commitment to building an inclusive workplace.